Essays about: "Jacob Leander"

Found 1 essay containing the words Jacob Leander.

  1. 1. The Smell of Money: A study of how scents can affect behavior and attitudes

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jacob Leander-Olsson; Ann Wenehed; [2010]
    Keywords : Scent marketing; sense marketing; store atmoshperics; in-store marketing; ICA Maxi;

    Abstract : The use of scents in marketing has been rather limited in Sweden despite the known strengths of the human olfaction. Research has been done, although most with origin outside of Sweden. Swedish firms using scents ”simply believe in the concept” and do not know whether the scents have an effect or not. READ MORE