Essays about: "Jennifer Nilsson"
Showing result 6 - 7 of 7 essays containing the words Jennifer Nilsson.
-
6. Identifying influencers on Instagram : Important factors to consider when identifying influencers to use for sponsorships and collaborations
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The growth of the Internet and social media has led to companies considering the use of influencers in sponsorships and collaborations on Instagram. The subject has been problematized and the gap found is a need for a framework combining different factors when identifying influencers, which resulted in the following research question; From both a company- and consumer perspective, which factors are important to take into account when identifying an influencer for sponsorships and collaborations on Instagram? The purpose is first to identify and incorporate important factors discussed in previous research into a proposed framework, which aims to be used when identifying influencers to sponsor on Instagram. READ MORE
-
7. Green is the new black : How Swedish luxury fashion brands use sustainability as an advantage in international markets
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The thesis purpose is to analyze sustainability from a Swedish luxury fashion brands perspective. By investigate their product development and green communication it will provide a valuable understanding in how to be internationally competitive. It is a discussed subject within the fashion industry. READ MORE