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1. 1. Nudging: Within the Context of Place Marketing

   University essay from KTH/Fastigheter och byggande

   Author : Anna Eriksson; Jesper Tränck; [2018]
   Keywords : Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

   Abstract : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. READ MORE