Essays about: "statement of purpose on international business and marketing"

Found 2 essays containing the words statement of purpose on international business and marketing.

  1. 1. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  2. 2. EC Competition Policy on Compulsory Licensing of Intellectual Property Rights

    University essay from Lunds universitet/Juridiska institutionen

    Author : Anna Oscarsson; [2002]
    Keywords : Konkurrensrätt; EG-rätt; Immaterialrätt; Law and Political Science;

    Abstract : Both competition law and intellectual property law are considered good for economic efficiency, but the interface between the two legal fields is, and probably always will be, a complex area of law, since these legal areas in one sense can be said to strive for the opposite things. Intellectual property rights are considered public goods, which mean that it is hard to prevent others from using the goods without paying for it. READ MORE