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Found 2 essays matching the above criteria.

1. 1. NBA: Dribbling Through Politics

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Brishammar; Pernilla Eriksson; Jakob Ferenius; [2021]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Brishammar; Pernilla Eriksson; [2021]
   Keywords : Consumer behaviour; Brand stereotypes; Brand perception; Brand emotions; Perceived consumer value; Consumers need for uniqueness; Corporate brands.; Business and Economics;

   Abstract : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. READ MORE