Essays about: "Karine Lacroix"

Found 1 essay containing the words Karine Lacroix.

  1. 1. How people react to product placement: A comparative study between normal product placement and non-ethical product placement.

    University essay from

    Author : Nadia Martin; Karine Lacroix; [2013]
    Keywords : ;

    Abstract : Product placement is more and more present in movies. Therefore, this paper is to research the reaction of French young people towards product placement, while differentiating “normal” product placement and non-ethical product placement, i.e. placement of computers, phones… against the placement of cigarettes or alcohol in movies. READ MORE