Essays about: "Karol Gasienica"

Found 2 essays containing the words Karol Gasienica.

  1. 1. Formula 1 Drive to Thrive - How to Handle Success

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karol Gasienica; August Ström; Cornelia Biller; [2024]
    Keywords : Formula1; business case; success; brand identity; community management; Business and Economics;

    Abstract : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. READ MORE

  3. 2. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
    Keywords : brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. READ MORE