Essays about: "Keywords: Acculturation"

Found 2 essays containing the words Keywords: Acculturation.

1. 1. Who is Adapting to a New Culture? Unmasking How Personality Traits Predict Acculturation Among Non-Western Immigrants in Sweden

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Danu Dwi Atmoko; Mustafa Fazli; [2023]
   Keywords : Keywords: Acculturation; heritage-mainstream culture; immigrants; personality traits; Social Sciences;

   Abstract : Using data from 159 participants (Mage = 27.11 years; SD = 6.47; 55% men), we investigate the relationships between personality traits, acculturation towards heritage and mainstream culture, and sociocultural adaptation among non-Western immigrants in Sweden. READ MORE

3. 2. Utilizing entrepreneurs’ cultural capital as marketing strategies in the restaurant industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edgar Leon; David Marriaga; [2016]
   Keywords : immigrant entrepreneurs; cultural capital; marketing strategies; marketing acculturation.; Business and Economics;

   Abstract : Immigrant entrepreneurs who get involved in the restaurant industry face different challenges to promote their restaurants and attract new customers. However, immigrant entrepreneurs’ cultural capital is an important asset that can be exploited to overcome these challenges. READ MORE