Essays about: "Kristoffer Landin"

Found 1 essay containing the words Kristoffer Landin.

  1. 1. How to Implement and Evaluate an Online Channel Extension Through Social Media

    University essay from Ekonomihögskolan, ELNU

    Author : Kristoffer Landin; Marcus Lindberg; Christoffer Nyman; [2010]
    Keywords : channel extension; social media; campaign; marketing communications; target groups; online interaction; measurements;

    Abstract : The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. READ MORE