Essays about: "Laszlo Alexandru Gyori"
Found 1 essay containing the words Laszlo Alexandru Gyori.
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1. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. READ MORE
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