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1. 1. Business strategy, marketing strategy and manufacturing strategy: an overall alignment

   University essay from Institutionen för ekonomisk och industriell utveckling

   Author : Laura Moreno; [2008]
   Keywords : business strategy; manufacturing strategy; marketing strategy; alignment; strategy formulation;

   Abstract : Today’s businesses face a competitive war; conceptually, similar to the ones in ancient times. The arena in which this war is battled is the market and it is characterized by being highly dynamic and uncertain. The enemies to be beaten are the competitors who use their core competences (weapons) to conquer the customers’ orders. READ MORE