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1. 1. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lidia Vukcevic; Malin Willgottson; [2013]
   Keywords : Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

   Abstract : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. READ MORE