Essays about: "Linnéa Elfving"

Found 2 essays containing the words Linnéa Elfving.

  1. 1. Physical Store Image in the Light of E-Commerce: an Internal Perspective on the Swedish Book Market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Linnéa Elfving; [2015]
    Keywords : Corporate branding; physical store image; dual-channel strategy; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Europioneers in Space : The Story of the European Space Agency

    University essay from Lunds universitet/Europastudier

    Author : Linnéa Elfving; [2014]
    Keywords : Narrative analysis; European Space Agency; performed identity; corporate communications; Languages and Literatures;

    Abstract : This paper will examine the underlying identity processes of the European Space Agency. The aim is to discover how this agency is presenting itself and why, by using narrative analysis. Narrative analysis has proven to be effective in coming close to a subject’s performed identity. READ MORE