Essays about: "Lorela Mucollari"
Found 1 essay containing the words Lorela Mucollari.
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1. Gamification : The influence of gamification on the consumer purchase intention
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Gamification is the new strategy that is applied in different areas from healthcare to the education, it is gaining a lot of popularity. Gamification is applied also in the online retailing, for trying to influence the consumer behavior. In this research paper Steam is going to be taken as a case study, since the platform is gamified. READ MORE
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