Essays about: "Louise Hultman"

Found 1 essay containing the words Louise Hultman.

  1. 1. Cross-Industry Diffusion of B2C Video Call Services: A qualitative study exploring the phenomenon of organisations adopting B2C video call services across industry boundaries

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Hultman; Mathilda Olsson; [2019]
    Keywords : Diffusion; Innovation; Cross-industry innovation; B2C services; Video calls;

    Abstract : This study aims to investigate if and why business-to-consumer (B2C) video call services are diffusing across industry boundaries. Prior research has been conducted within the separate areas of video communication, diffusion of innovations, and cross-industry innovation. READ MORE