Essays about: "Louise Hultman"
Found 1 essay containing the words Louise Hultman.
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1. Cross-Industry Diffusion of B2C Video Call Services: A qualitative study exploring the phenomenon of organisations adopting B2C video call services across industry boundaries
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This study aims to investigate if and why business-to-consumer (B2C) video call services are diffusing across industry boundaries. Prior research has been conducted within the separate areas of video communication, diffusion of innovations, and cross-industry innovation. READ MORE
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