Essays about: "Lovisa Bivstedt"

Found 1 essay containing the words Lovisa Bivstedt.

  1. 1. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Lovisa Bivstedt; Miranda Sjöqvist; [2023]
    Keywords : Sportswear Organisations; Social Brand Activism; Navigation; Woke Washing; Disclosure;

    Abstract : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. READ MORE