Essays about: "Lydia Jayne Parry"

Found 1 essay containing the words Lydia Jayne Parry.

  1. 1. Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lydia Jayne Parry; Linda Strålman; [2020]
    Keywords : Green brand knowledge; green brand awareness; green brand image; claim credibility; greenwashing; Business and Economics;

    Abstract : The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennial's and Gen Z. As to whether it is perceived as credible or greenwashing. This study builds upon previous brand knowledge and green claim literature. READ MORE