Essays about: "MARKETING THESIS mba"

Showing result 21 - 25 of 43 essays containing the words MARKETING THESIS mba.

1. 21. Strategies Used By Logistics Firms To Minimize Costs And Maximize Services : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Kenneth Ebi-Ndie; [2009]
   Keywords : Logistics; Customer Service; Order Processing; Distribution; Channel Designs; Terminals; Storage and Handling of Inventory; Material Handling Devices.;

   Abstract : Aim: More and more organizations worldwide want to develop products for global markets. At the same time, they need to make their products available in the global market to be competitive. One of today's trends to solve this problem of making products in the global market is by involving logistics to manage complex distribution requirements. READ MORE

3. 22. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Ferdinand Enoayuk Abangma; [2009]
   Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

   Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

4. 23. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Maria Engström; [2008]
   Keywords : Product mix; change management; internal marketing; customer relations; lean;

   Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE

5. 24. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Collins Nwakanma Amanze; Sondengam B.K.A; [2008]
   Keywords : International Service System ISS ; Integrated Facility; Marketing strategy; strategy; Environmental Management Standard EMS ;

   Abstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE

6. 25. Merger and acquisition between small biotech and large pharmaceutical companies - a winning combination? : Case study on the acquisitions of CAT by AstraZeneca and Abgenix by Amgen; MBA thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Stefan Schmidt; [2008]
   Keywords : Merger and acquisition; biotechnology; pharmaceutical industry; monoclonal antibody;

   Abstract : This study aims at introducing and describing a novel multi parameter analysis method to identify potential acquisition targets and to qualitatively and quantitatively evaluate the overall match between a target company and its acquirer. The method was tested with two recent real cases involving each an antibody based biotech company and a large fully integrated pharmaceutical company. READ MORE