Essays about: "MARKETING THESIS mba"
Showing result 16 - 20 of 43 essays containing the words MARKETING THESIS mba.
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16. Hult IBS Goes Global: A study of entry strategy in the MBA market
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this thesis is to examine the structure and dynamics of the Master of Business Administration (MBA) industry and analyze how a new competitor can enter and establish itself in this market. The study is based on an inductive research method and a qualitative research approach. READ MORE
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17. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE
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18. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE
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19. Market potential in Sweden of small wind power stations : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : AIM: As global warming is a fact and the consumption of energy is continuously increasing, alternative sourcing of energy is a must. The use of oil and coal for heating is limited due to it is nature resource which is also limited. READ MORE
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20. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Background This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE