Essays about: "MBA paper"

Found 5 essays containing the words MBA paper.

1. 1. Development of a data-driven marketing strategy for an online pharmacy

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

3. 2. Impediments to Adopting Sustainable Transportation in Developing Countries – TheCase of Tricycles in Nigeria : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Oladipupo Akin-Tepede; [2010]
   Keywords : Sustainable Transport; Tricycles; Stakeholder Cooperation; Dominant Demand;

   Abstract : The aim of this paper is to discuss the impediments to adopting sustainabletransportation in developing countries using tricycles in Nigeria as a case study.Two Executives of Chongqing Beyond Company in China, Marketing Managerof Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman ofTricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi AwolowoUniversity (OAU) were interviewed. READ MORE

4. 3. The Environment to Invest in Marketing and Processing of Cocoa : The Case of Ghana; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Wisdom Winston Nyumuyo; [2010]
   Keywords : Business Environment; Ghana; Cocoa sector; PESTEL Model; Macro and Micro;

   Abstract : Purpose: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. READ MORE

5. 4. Marketing Management in Non-Governmental Organizations in Kosovo : MBA-thesis in markeging

   University essay from Ämnesavdelningen för företagsekonomi

   Author : Vjosa Mullatahiri; [2010]
   Keywords : Marketing management; Non-Governmental Organization NGO ; Kosovo; marketing plan; beneficiaries; volunteer; civil society; nonprofit sector;

   Abstract : This paper presents the marketing management of the nonprofit sector as a prerequisite for NGO sustainability. It examines the existing literature on the nonprofit marketing, the current situation of the local NGOs in Kosovo with regards to the application of marketing. READ MORE

6. 5. Six Sigma at Saab Avitronics - Recommendations for implementation : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Catrine Köpsén; [2008]
   Keywords : Six Sigma; implementing improvements; Six Sigma success factors; recommendations for implementation of Six Sigma; Saab Avitronics;

   Abstract : Aim: This study investigates the degree of Six Sigma implementation in the aviation industry where it has been successful and is widely spread. Six Sigma is a quality measurement and improvement program and provides businesses with the tools to improve the capability of their business processes. READ MORE