Essays about: "challenges in entering foreign market"

Showing result 1 - 5 of 28 essays containing the words challenges in entering foreign market.

  1. 1. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
    Keywords : Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

    Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE

  2. 2. Sharing globally in a limited world : How sharecoms can internationalize by implementing M&As and/or strategic partnerships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karl von Wendel; Petter Nyström; [2021]
    Keywords : Internationalization; sharing economy; sharecoms; entry modes; mergers and acquisitions; strategic partnership; collaborative consumption; cross-border operations; foreign markets; platform;

    Abstract : During recent years the sharing economy has had an increased impact on the modern business climate, and the level of engagement among researchers has increased. The sharing economy is changing the way individuals perceive business and challenges traditional business models. READ MORE

  3. 3. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
    Keywords : Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

    Abstract : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. READ MORE

  4. 4. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Elizabeth Wangeci Muriu; [2021]
    Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

    Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

  5. 5. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
    Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

    Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE