Essays about: "MNCs in sweden"

Showing result 21 - 25 of 37 essays containing the words MNCs in sweden.

1. 21. Well said, well done. Language as a source of power in multinational teams

   University essay from Göteborgs universitet/Graduate School

   Author : Jasmin Dehghani; Maria Strandberg; [2015-07-10]
   Keywords : corporate language; influence; international business IB ; multinational corporations MNCs ; multinational teams MNTs ; power;

   Abstract : ABSTRACT As Multinational Corporations (MNCs) extend their span across the globe, a natural strategic consequence in managing a multilingual landscape has been the introduction of a lingua franca, in the form of a common corporate language. Language in international business (IB) studies have indicated that language proficiency can constitute a source of power in MNCs, that potentially distort working relations and thus affects cooperation. READ MORE

3. 22. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation

   University essay from Göteborgs universitet/Graduate School

   Author : Sarah Müller; Elin Simonsson; [2015-07-08]
   Keywords : Social Media; Japan; Social Media Usage; Japanese Culture; H M; IKEA; Volvo Car Corporation;

   Abstract : Abstract Social media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. READ MORE

4. 23. Knowledge Management during New Product Development for the Value Segment in Emerging Markets - The case of Volvo GTT´s development of the Value Truck

   University essay from Göteborgs universitet/Graduate School

   Author : Steffen Reiman; [2014-12-12]
   Keywords : Emerging Market; The Value Segment; New Product Development; Knowledge sourcing; Organizational learning; Reverse knowledge flows; Internationalization of R D;

   Abstract : The development of products for the Value Segment in Emerging Markets with its impressive number of potential customers and above average growth rates constitutes a significant opportunity for Western MNCs to escape the saturated markets in developed countries. However, limited research has been conducted in this area, as literature has predominantly concentrated on examining the Bottom of Pyramid-segment, which is not congruent with the Value Segment. READ MORE

5. 24. Transnational Replication - A case study of Volvo Car Corporation

   University essay from Göteborgs universitet/Graduate School

   Author : Odin Sohrabi; [2014-12-12]
   Keywords : ;

   Abstract : Replications of organizational practices and routines are used by many MNCs as an efficient strategy for growing economies of scale and improving brand recognition. When replicating on international levels, i.e. from one market to another, it is evident that there is also a need to adapt to local markets. READ MORE

6. 25. Employee development programs: Employee motivation to attend voluntary technical trainings in High-tech companies in Sweden.

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Alfiya Seger; Atoosa Graylee; [2013]
   Keywords : Employee motivation; voluntary training; technical training; employee development; learning motivation; Sweden.;

   Abstract : Nowadays, there is a major issue that increasing demand for employees learning and development: technological development. Technological development pushes employees to learn more and companies to offer development programs to their employees. READ MORE