Essays about: "Magnus Hölcke"

Found 2 essays containing the words Magnus Hölcke.

  1. 1. Knowledge Transfer between Swedish firms andtheir Indian sales units: : Enablers, impediments, and the importance oforganizational culture

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Marcus Lövnord; Magnus Hölcke; [2011]
    Keywords : Case Studies; Knowledge trasfer;

    Abstract : The purpose of this study is to explore knowledge transfer between Swedish firms and their Indian sales units. We maintain that knowledge is a strategic contributor to the firm and that it is crucial to leverage knowledge to newly established subsidiaries abroad as selling-related knowledge is the key driver of sales performance. READ MORE

  3. 2. The Cost Pass-Through in the Swedish Chocolate Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Sara Tholozan; Magnus Hölcke; [2009]
    Keywords : cost pass-through; manufacturing costs; margins; commodity costs; chocolate;

    Abstract : There are many factors - such as manufacturing costs, margins and market demand - that play a part in setting the consumer price of chocolate. Manufacturing costs and margins are however the base for the price setting. The most important commodity in chocolate production is cocoa. READ MORE