Essays about: "Maiju Innilä"

Found 1 essay containing the words Maiju Innilä.

  1. 1. Artificial intelligence in ideation for design and product development in the fashion industry : An exploratory study of professionals’ attitudes and determinants influencing the adoption of artificial intelligence for ideation in the fashion industry

    University essay from

    Author : Rebecka Björkman; Malin Bergman; Maiju Innilä; [2023]
    Keywords : Artificial Intelligence; Generative Artificial Intelligence; Ideation; Fashion Industry;

    Abstract : Background: As the landscape of the fashion industry is challenged by the emergence of big data and high sustainability demands, efficient solutions for product innovation and development are required. Artificial Intelligence (AI) is generating organizational shifts in various industries, but the fashion industry is still very early in its adoption. READ MORE