Essays about: "Maksym Shliapnikov"

Found 1 essay containing the words Maksym Shliapnikov.

  1. 1. The use of advergames in creating online consumer engagement : A case study of LEGO

    University essay from Högskolan i Halmstad

    Author : Maksym Shliapnikov; Tamara Meijer; [2014]
    Keywords : Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

    Abstract : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. READ MORE