Essays about: "Integrated marketing campaign"

Showing result 1 - 5 of 7 essays containing the words Integrated marketing campaign.

1. 1. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

3. 2. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Gerald Heidemann; [2014]
   Keywords : ;

   Abstract : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. READ MORE

4. 3. The use of advergames in creating online consumer engagement : A case study of LEGO

   University essay from Högskolan i Halmstad

   Author : Maksym Shliapnikov; Tamara Meijer; [2014]
   Keywords : Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

   Abstract : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. READ MORE

5. 4. Augmenting Digital Marketing : via SaaS Business Intelligence

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : Calvin Hall; [2013]
   Keywords : digital marketing; SaaS BI; digital intelligence; diffusion of innovation;

   Abstract : Innovative technologies have aided in the evolution of communicative patterns betweenindividuals, organizations, and society at large. For businesses this means that marketingmust be integrated with emergent ICT in an effort to exploit available digital marketingtactics. READ MORE

6. 5. Visible Cities: The Role of Place Branding for a Sustainable Urban Development in European Cities at a Time of Crisis: A Case Study

   University essay from Institutionen för geovetenskaper

   Author : STYLIANI KARAVAZAKI; [2013]
   Keywords : Sustainable Development; city marketing; place branding; stakeholders; European cooperation; city networks;

   Abstract : With the current establishment of place branding as city marketing’s branch (Kavaratzis, 2012) all the promotional activities that happen in a city are embodied in its activities. Those activities that are based on the city’s identity are to be taken under consideration (Hospers, 2010). READ MORE