Essays about: "Malin Edin"

Found 1 essay containing the words Malin Edin.

  1. 1. Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products

    University essay from IHH, Företagsekonomi

    Author : Malin Edin; [2012]
    Keywords : Persuasion strategies; Message processing and Judgment formation; Consumer involvement; Attitude-behavior consistency; Resistance strategies;

    Abstract : The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. READ MORE