Essays about: "Marc Schmid"
Found 1 essay containing the words Marc Schmid.
1. Digital Business Transformation In The Live Music Industry - A Case Study on Co-Created Business Models for Digital Solutions at Music FestivalsUniversity essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Abstract : New technological possibilities and a changed consumer media behavior have disrupted the media industry's value chain, allowing new players to enter the market as well as shifting the power distribution among existing actors. Given the tremendous speed of this shift, the industry actors constantly face challenges in how to frame these new possibilities regarding joint value creation, as well as how to align their business models to a changed industry logic that doesn't have a linear value chain but demands collaboration and interaction among the involved actors. READ MORE