Essays about: "Marika Vasileva"
Found 1 essay containing the words Marika Vasileva.
University essay from Uppsala universitet/Företagsekonomiska institutionen
Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE