Essays about: "food international marketing"

Showing result 1 - 5 of 28 essays containing the words food international marketing.

  1. 1. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Maja Lundgren; [2022]
    Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

  3. 2. The Marketing of Traditional Vegetable Seeds - How the EU legislation affects the conservation and sustainable use of plant genetic resources

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Gesine Åström; [2019]
    Keywords : Plant genetic resources; International Treaty on Plant Genetic Resources for Food and Agriculture; EU seed marketing legislation; Directive 2009 145 EC; Directive 2002 55 EC; Public international law; Law and Political Science;

    Abstract : Syftet med denna uppsats är att undersöka hur Europeiska Unionens (EU) lagstiftning avseende saluföring av utsäde av köksväxter påverkar mångfalden av växtgenetiska resurser samt att utreda potentiella förbättringsförslag till den nuvarande lagstiftningen. EU:s utsädeslagstiftning består främst av direktiv 2002/55 som anger att enbart certifierat utsäde från registrerade sorter får saluföras i EU samt direktiv 2009/145 som tillhandahåller vissa undantag från saluföringsföreskrifterna för att främja bevarandet av den växtgenetiska mångfalden. READ MORE

  4. 3. Creating Engaging Brand Posts on Social Media : A quantitative study on brand post characteristics and consumer engagement

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Xuan Lu; Laura Woo; [2019]
    Keywords : Social Media Marketing; Consumer Engagement; Instagram; Fast Food; Beverage; Brand Post; Content Analysis; engagemang; sociala medier; snabbmat; dryck; instagram; inlägg;

    Abstract : Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social media is increasingly replacing traditionalmedia, which has influenced the way of advertising. Social mediaplatforms enable a two-way communication between brands and itsconsumers. READ MORE

  5. 4. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Connor Allen; [2019]
    Keywords : Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

    Abstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE

  6. 5. Farmer group approach to commercialization of smallholder agriculture. Do social capital and collective action arrangements matter? The case of indigenous chicken farmer groups in Mutare district, Zimbabwe.

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Maurice Ndoro; [2019]
    Keywords : Farmer groups; Collective action; Social capital; Commercialization; Smallholder agriculture; Zimbabwe; Agriculture and Food Sciences;

    Abstract : The commercialisation of smallholder agriculture is increasingly recognised as key to economic development and poverty alleviation. Interventions to promote commercialisation of smallholder agriculture in most cases adopt the farmer group approach as an efficient collective action initiative for enhancing marketing performance. READ MORE