Essays about: "Marit Apon"

Found 1 essay containing the words Marit Apon.

  1. 1. To (m)eat or not to (m)eat? : Exploring the effectiveness of message appeals on packaging of meat substitutes, focussing on reaction.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Företagsekonomi

    Author : Marit Apon; Sven Paul Huijs; [2023]
    Keywords : meat substitutes; message appeals; reaction; Protection Motivation Theory; meat reduction; packaging;

    Abstract : Background: Environmental sustainability and climate change are of increasing concern. The agriculture and food sector generate a large negative impact on the environment, and whilst the awareness is increasing, limited change in behaviour is visible. READ MORE