Advanced search

Showing result 1 - 5 of 39 essays matching the above criteria.

1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

3. 2. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

4. 3. Exploitation of international opportunities : (A case study of Nordic cleantech firms in emerging markets)

   University essay from Högskolan Väst/Institutionen för ekonomi och it

   Author : Edet Daniel Andem; Mir Abu Naser; [2023]
   Keywords : International entrepreneurship. International opportunity exploitation. Cleantech opportunity exploitation. Opportunity exploitation in emerging markets;

   Abstract : This master’s research investigates how Nordic cleantech firms exploit opportunities in emerging markets. Emerging markets showcase significant opportunities for provision of sustainable cleantech solutions, which can be exploited by cleantech firms to enhance their commercial viability. READ MORE

5. 4. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Gregor Lamprecht; Timo Huber; [2022]
   Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

   Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

6. 5. Motivations, Barriers and Collaborative Strategies at Entry on the Swedish Alternative Protein Market : A Resource Based Perspective

   University essay from Uppsala universitet/Industriell teknik

   Author : Kilian Nyssen; Buğra Kar; [2021]
   Keywords : resource-based view; market entry; entry motivations; entry strategies; stakeholder collaboration; alternative proteins;

   Abstract : The necessity of sustainable transitions has become more and more acknowledged in recent years. From these changes, specific markets have recently been emerging which are closely tied to sustainable development. READ MORE