Essays about: "Market Presence"

Showing result 1 - 5 of 260 essays containing the words Market Presence.

  1. 1. A Swedish Presence ”A case study of Swedish companies in Japan”

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sara Rahiminejad; Nicole Zaborowska; [2019]
    Keywords : Case Study; Contributions to the Multinational Organisation; Establishment; Japan; Market Presence; Swedish Subsidiaries i; Technology and Engineering;

    Abstract : As one of the largest economies in the world, Japan obtains great potential for foreign investors. Nonetheless, the Japanese market has been known to be difficult to penetrate for foreign companies. READ MORE

  2. 2. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  3. 3. Adoption of high-technology products in emerging markets: The ACE-1 advanced biomass cookstove in rural Cambodia

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Anne Baltruschat; [2019]
    Keywords : Sustainable Development; Energy access; Clean cooking; Advanced biomass stoves; Adoption;

    Abstract : This study examines the adoption of clean cooking technologies in developing countries with a focus on the ACE-1 advanced biomass stove (ABS). Marginalized communities in rural environments are often exposed to high levels of Household Air Pollution (HAP) due to the common use of traditional cookstoves. READ MORE

  4. 4. Artificial Intelligence Adoption – Is it more than just hype?

    University essay from Lunds universitet/Institutionen för informatik

    Author : Fredrik Moberg; Edvin Blomberg; [2019]
    Keywords : AI; Adoption; TOE-framework; Business and Economics;

    Abstract : Artificial Intelligence is a term which recently has gained increased traction both within academia and business context. The availability and accessibility of AI is increasing, the forecasted AI-market growth is exponential and the expectations of the technology is simultaneously at its peak. READ MORE

  5. 5. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amin Babazade; Uliana Paramzina; [2019]
    Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE