Essays about: "Market-scoping"

Found 1 essay containing the word Market-scoping.

  1. 1. Don't Fall! A Case Study on Market-scoping For Early-stage Technologies and the Role of Sensemaking

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Klingestam Lundqvist; [2023]
    Keywords : Market-scoping; early-stage technologies; dynamic capabilities; sensemaking; high tech;

    Abstract : Effectively managing uncertainty requires flexibility and strategic trade-offs, even so for firms basing their product-offer on early-stage technologies. Managers' role in strategic decisions have previously been overlooked, focusing more on predetermined market spaces based on technology, firm, and industry characteristics. READ MORE