Essays about: "Market-shaping process"

Found 2 essays containing the words Market-shaping process.

1. 1. Planting the seed in the storm: How FoodTech start-ups use crises to diffuse their offering

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Gordon Gausmann; Lucas Käfer; [2023]
   Keywords : Market-shaping; Market-shaping process; Crises; Start-ups; Food market;

   Abstract : With the Covid-19 pandemic, the war in Ukraine, and inflationary pressures, the world has experienced significant crises unfolding right after another in the recent past. Start-ups, being impacted not the least, need to understand how they can use such stormy times to advance market formations beneficial for them. READ MORE

3. 2. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Ella Heed; David Hellqvist; [2023]
   Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

   Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE