Essays about: "Market-shaping"

Showing result 1 - 5 of 8 essays containing the word Market-shaping.

1. 1. Planting the seed in the storm: How FoodTech start-ups use crises to diffuse their offering

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Gordon Gausmann; Lucas Käfer; [2023]
   Keywords : Market-shaping; Market-shaping process; Crises; Start-ups; Food market;

   Abstract : With the Covid-19 pandemic, the war in Ukraine, and inflationary pressures, the world has experienced significant crises unfolding right after another in the recent past. Start-ups, being impacted not the least, need to understand how they can use such stormy times to advance market formations beneficial for them. READ MORE

3. 2. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Ella Heed; David Hellqvist; [2023]
   Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

   Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

4. 3. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products

   University essay from Göteborgs universitet/Graduate School

   Author : Elisabeth Almgren; Niclas Forssten; [2022-08-04]
   Keywords : Market mythologies; Commercial mythmaking; Marketization; Market shaping; Market practices; Plant-based protein products; Genealogy; Context-of-context; Qualitative methodology;

   Abstract : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. READ MORE

5. 4. Off with the Offset: The Reshaping of Voluntary Carbon Market Post-Paris Agreement

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Shilin Wang; Arnachani Riaseta; [2022]
   Keywords : Paris Agreement; Voluntary Carbon Market; Carbon offsetting; Market-shaping; Market work;

   Abstract : The 2015 Paris Agreement presented a fundamental disruption to the fabric of international carbon markets, while at the same time it has been increasing voluntary demand for carbon credits. As a result, voluntary carbon market (VCM) actors, particularly those producing and distributing carbon credits, are facing an intriguing dilemma. READ MORE

6. 5. Who is in charge of creating a plant-based future? A case study of how consumers are shaping the market for plant-based meat

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Chinh Cong Nguyen; Emma Sahlin; [2020]
   Keywords : Market shaping; plant-based meat; product qualification; product attachment; representational practices;

   Abstract : Increasing concerns about lives of humans, animals and Earth have driven a transition towards an increasing consumption of plant-based foods. As a result, plant-based meat has been brought forward as a possible enabler of this transition. READ MORE