Essays about: "Gordon Gausmann"

Found 1 essay containing the words Gordon Gausmann.

  1. 1. Planting the seed in the storm: How FoodTech start-ups use crises to diffuse their offering

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gordon Gausmann; Lucas Käfer; [2023]
    Keywords : Market-shaping; Market-shaping process; Crises; Start-ups; Food market;

    Abstract : With the Covid-19 pandemic, the war in Ukraine, and inflationary pressures, the world has experienced significant crises unfolding right after another in the recent past. Start-ups, being impacted not the least, need to understand how they can use such stormy times to advance market formations beneficial for them. READ MORE