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Showing result 1 - 5 of 39 essays matching the above criteria.

1. 1. Pedaling towards a sustainable future: lessons Learned from Cargo Bike Pool Operators in Sweden

   University essay from Umeå universitet/Institutionen för geografi

   Author : Kvist Brandon David; [2023]
   Keywords : cargo bikes; sharing services; cargo-bike pools; sustainable mobility; lastcyklar; delningstjänster; lastcykelpooler; hållbar mobilitet;

   Abstract : This study examines the impact and potential of cargo bikes as socio-economically and ecologically beneficial modes of transportation. It focuses on the perspectives of cargo bike pool members and the challenges faced by pool operators. READ MORE

3. 2. Diffusion of e-health services: A qualitative study on the use of e-health services in Sweden during the pandemic

   University essay from Lunds universitet/Institutionen för informatik

   Author : Johan Myhrberg; Anupriya Das; [2022]
   Keywords : e-health; diffusion; diffusion of innovation; strategies; pandemic; COVID-19; Technology and Engineering;

   Abstract : E-health services are critical for improving the quality of life and accessibility of healthcare. There have been multiple developments within e-health services, but the outbreak of the COVID-19 pandemic caused a significant increase in the use of these services, which led to faster diffusion of e-health services. READ MORE

4. 3. OnlyFans and the Realization of Women’s Freedom

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Emely Adamsen; [2021]
   Keywords : Sex work; OnlyFans; freedom; feminism;

   Abstract : Women’s social and economic freedom is violated on both in the private and public life, and this needs to be resolved in order to achieve a society which realizes human dignity. This thesis aims to position the sex work on OnlyFans within the realization of women’s social and economic freedom. READ MORE

5. 4. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jiajun Wu; Wanying Huang; [2020]
   Keywords : Corporate social responsibility; Consumer-based brand equity; Consumer involvement; Signaling theory;

   Abstract : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. READ MORE

6. 5. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE