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Showing result 16 - 19 of 19 essays matching the above criteria.

  1. 16. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context

    University essay from Industriell marknadsföring och industriell ekonomi

    Author : Carl Lindwall; Martin Larsson; [2010]
    Keywords : B2B branding; brand definition; risk; value; trust;

    Abstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context. The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE

  3. 17. E-procurement, Internal Customer Service And External Customers – A Study of Effects And Interdependencies

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mayase Mibenge & Ngozika Chinyere Okoye; [2007]
    Keywords : E-procument; Internal Customer Service; External Customer; Internal Customer; E-business; Supply Chain;

    Abstract : Rapid technological advancements have completely revolutionalised the way things are done in the business world today. Proliferation of the internet and related technologies in the 1990s made it possible for companies to do business over the internet and it became easier and faster to do business both with suppliers and customers. READ MORE

  4. 18. Public procurements in Africa : - the way to Swedish success

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Anna Ramebäck; [2007]
    Keywords : public procurement; African Development Bank; project marketing; network; aid market;

    Abstract : Africa is a poor continent with many of the worlds least developed countries. The latest years the Swedish export to Africa has diminished, at the same time Sweden continues to be a big contributor of aid funds to the continent. READ MORE

  5. 19. Selling relationships for a better world : A study showing the importance of relationships and communication in global procurement organizations

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Fredrik Carleson; [2005]
    Keywords : organisationskommunikation; kundkontakter; relationsmarknadsföring; communication in organizations; customer relations; relationship marketing; Organizational science; Organisationsteori; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

    Abstract : Problem: Inter Agency Procurement Services Office (IAPSO) is an office within United Nations Development Programme (UNDP) that handles procurement for governments, non-governmental organizations (NGO's), United Nations agencies, international finance institutions etc. Annually all UNDP offices and organizations are measured for performance and customer satisfaction in a quantitative Bureau of Management (BoM) survey. READ MORE