Essays about: "Miaoyin Guan"

Found 1 essay containing the words Miaoyin Guan.

  1. 1. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity

    University essay from Högskolan i Halmstad

    Author : Miaoyin Guan; [2019]
    Keywords : social marketing;

    Abstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE