Essays about: "Michael Arvidsson"

Found 4 essays containing the words Michael Arvidsson.

  1. 1. What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Carlino; Michael Taylor; [2022]
    Keywords : Influencers; Influencer Marketing; Influencer Launched Brands; Human Brands; Brand Publics; Human Brand Publics; Business and Economics;

    Abstract : This study explored what consumers value about Influencer Launched Brands, utilising the novel concept of Human Brand Publics as a theoretical foundation to analyse this phenomenon. Simultaneously, this research aimed to develop the novel theoretical contribution of Human Brand Publics. READ MORE

  3. 2. Recipes for Sustainability Success: Serving Seven Strategic Solutions

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Hanna Angel; Giulia Ardito; Karolina Arvidsson Kvissberg; Margot Brahmi; Diego Cattolica; María Gabriela Cordero Vasquez; Lorraine Guerin; Frida Hansson; David Helsing; Tristan Hess; Taein Jung; Maria Amosa Diamara Jäppinen; Nikki Kelderman; Qintong Liu; Dominika MacHek; Banne Matutu; Andreea Miu; Joshua Newton; Ana Cristina Nieto Enrigue; Indra Jeeva Kumari Palugaswewa; Michael Port; Angelica Rivera Diaz; Corey Stewart; Simo Sulkakoski; Michael Toulch; Niklas Wehner; Julia Winslow; Alexandra Wu; [2018]
    Keywords : Earth and Environmental Sciences;

    Abstract : .... READ MORE

  4. 3. Indicators of goodwill impairments: Pre- and post-acquisition indicators ability to predict future impairments

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Erik Lind; Michael Arvidsson; [2014]
    Keywords : Goodwill; Impairments; Acquisitions; Prediction Model; IFRS 3; Segment Performance;

    Abstract : Companies allocate the majority of the acquisition price to goodwill, which has resulted in goodwill to become a prominent asset on companies balance sheets. Research shows that goodwill impairments lag behind the economic reality between two to four years and that the current accounting regime does not provide adequate disclosures to predict future impairments. READ MORE

  5. 4. Branding by doing - A study in refraining from traditional marketing

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Michael Arvidsson; Robin Agné; [2011-06-09]
    Keywords : ;

    Abstract : .... READ MORE