Essays about: "Mike Pettersson"

Found 1 essay containing the words Mike Pettersson.

  1. 1. Football Player Acquisitions

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : William Gjerulf; Mike Pettersson; [2020]
    Keywords : Football and Transfers; Player Purchases; Abnormal Returns; Market Behaviour; Brand Equity;

    Abstract : The previous decade has experienced a large increase in football player transfer fees, more than quadrupling for the top five European Leagues. In light of this development, our the-sis examines the effect on share prices of the top four publicly listed football clubs, follow-ing the announcement of a new player purchase during the period of 2009-2019. READ MORE