Essays about: "Mimi Carvell"

Found 1 essay containing the words Mimi Carvell.

  1. 1. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimi Carvell; Alice Nordgren; [2023]
    Keywords : Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

    Abstract : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. READ MORE