Essays about: "Multi-channel Retailing"

Showing result 16 - 19 of 19 essays containing the words Multi-channel Retailing.

1. 16. How furniture shopping couldchange through omni-channelretailing and the use of technology-based innovations

   University essay from KTH/Industriell marknadsföring

   Author : JOAKIM UDDENFELDT; [2014]
   Keywords : Omni-channel; online shopping; multi-channel; furniture shopping; omni-kanaler; online handel; multi-kanaler; möbel handel;

   Abstract : Syftet med denna forskning är att få en bättre förståelse för de faktorer som påverkar konsumenternas beslutsfattande vid köp av möbler och hur Omni - kanaler och teknologiska innovationer kan bidra till möbelindustrin och hur det påverkar de olika marknadsföringskanalerna och hur det i slutändan kan förändra upplevelsen för kunden. Den teori som har använts i denna studie omfattar områdena Omni  kanaler, marknadsföring och detaljhandel, allmän detaljhandel och dess kundupplevelse , beslut och konsumentbeteende vid köp av möbler, hur sociala medier påverkar marknadsföringen och teknologiska innovationer inom möbelindustrin. READ MORE

3. 17. Multi-channel Sales Distribution- Should Online Retailers Expand Offline?

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : REBECCA SJÖLANDER; LENA LANGEGGER; [2013]
   Keywords : Multi-channel strategy; Online expanding offline; distant selling sales distribution;

   Abstract : The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. READ MORE

4. 18. Bridging the gap : A feasibility study of a public showroom

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : SANDRA LJUNGSTRÖM; SPÅNGBERG; [2013]
   Keywords : Public showroom; e-retailing; brand management; pop-up stores; multi-channel;

   Abstract : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. READ MORE

5. 19. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : HUA LI; LERONG HUANG; [2007]
   Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

   Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE