Essays about: "milleniegenerationen"

Found 2 essays containing the word milleniegenerationen.

1. 1. A LONG-DISTANCE RELATIONSHIP : RECONNECTING HOTELS WITH THEIR GUESTS VIA INTUITIVE DESIGN

   University essay from Umeå universitet/Institutionen för psykologi

   Author : Naomi Wu; [2018]
   Keywords : user experience; user interface; intuitiveness; affordances; millennials; technology; activity theory; travel planning; användarupplevelse; användargränssnitt; intuitivitet; brukskvalitet; milleniegenerationen; teknologi; aktivitetsteorins; reseplanering;

   Abstract : Currently for travel planning, guests will research via hotel websites while still preferring to book through third-party sites, which leads to a disconnect between hotels and their guests. A chat widget artifact that is added onto the hotel’s website and linked through messaging applications was created by a start-up company, Bookboost, to bridge this gap. READ MORE

3. 2. The Use of Employer Branding to Attract Millennials in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sara Rosencrantz; [2018]
   Keywords : employer branding; employer attractiveness; Millennials; Generation Y; Millennials in the workforce; generational differences; organizational attractiveness;

   Abstract : The use of employer branding has gained popularity since the concept was introduced by Tim Ambler and Simon Barrow in 1996. At first, this consisted of three types of benefits (e.g., functional, economic and psychological) and later Lievens and Highhouse (2003) added two additional benefits: instrumental and symbolic. READ MORE