Essays about: "Online expanding offline"

Found 5 essays containing the words Online expanding offline.

  1. 1. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

  3. 2. Brand communities within esports : The interactions between esport organizations and consumers

    University essay from

    Author : Markus Holmström; Larglind Sopaj; Douglas Nord; [2019]
    Keywords : esports; esport organizations; brand community; virtual brand community;

    Abstract : Background:           In 2019, the esport industry is expected to become a billion-dollar                                  industry. This new industry has presented rapid growth in recent times                                  which has led to new organizations and companies being formed to                                  capitalize on this opportunity. READ MORE

  4. 3. Emojis : Carriers of Culture and Symbols of Identity

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Jonna Adams; [2017]
    Keywords : Emoji; Visual Communication; Community of Practice; Cultural Semiotics; Digital communication;

    Abstract : The study explored how the use of Emojis – beyond being used just as playful joke markers and tone-setters – shape culture and identity within a community of practice. Through the means of two qualitative Focus Group interviews involving ten members from a local soccer team, the purpose was to examine in-depth participants’ motivations for using Emojis, and their feelings about the Emojis that they receive both within and outside their community. READ MORE

  5. 4. Online going offline : Why online fashion retailers expand through an offline strategy

    University essay from Akademin för textil, teknik och ekonomi

    Author : Therese Bövik; Lisa Pålsson; [2015]
    Keywords : Online retail; offline retail; e-commerce; business expansion; market strategy; organizational cohesiveness; returns management; case study approach;

    Abstract : During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. READ MORE

  6. 5. Multi-channel Sales Distribution- Should Online Retailers Expand Offline?

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : REBECCA SJÖLANDER; LENA LANGEGGER; [2013]
    Keywords : Multi-channel strategy; Online expanding offline; distant selling sales distribution;

    Abstract : The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. READ MORE