Essays about: "Public showroom"

Found 1 essay containing the words Public showroom.

  1. 1. Bridging the gap : A feasibility study of a public showroom

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : SANDRA LJUNGSTRÖM; SPÅNGBERG; [2013]
    Keywords : Public showroom; e-retailing; brand management; pop-up stores; multi-channel;

    Abstract : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. READ MORE