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1. 1. Brands- invaluable assets?

   University essay from Ekonomiska institutionen

   Author : Urban Falk; Ebba Theding; [2001]
   Keywords : Business and economics; Brand; mergers; acquisitions; evaluation; inangible assets; brand equity; Cloetta; Hufvudstaden; NK Cityfastigheter; Candelia.; Ekonomi;

   Abstract : Background: In order to make financially logical decisions it is important to know the real value of all assets in a company. Brands are intangible assets that are often said to be of great value in the context of mergers and acquisitions. Despite this fact, they are rarely given an exact financial figure. READ MORE