Essays about: "Nanina Studer"

Found 1 essay containing the words Nanina Studer.

  1. 1. Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements

    University essay from Stockholms universitet/JMK

    Author : Nanina Studer; [2019]
    Keywords : Switzerland; gender; gender portrayals; stereotyping; gender stereotyping; advertising; television advertising;

    Abstract : This study analyzes gender portrayals in Swiss prime-time television advertising with regard to gender stereotypes. A content analysis of 449 characters of 412 distinct advertisements sampled from four selected German-speaking TV channels in Switzerland was carried out. READ MORE