Essays about: "National Brand"

Showing result 6 - 10 of 89 essays containing the words National Brand.

  1. 6. Solar Photovoltaic Fire Risks : FE-analysis of fire exposed solar photovoltaic systems and comparison of current legislation and recommendations from different countries

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Elin Bergroth; Greta Torstensson; [2023]
    Keywords : Solar Photovoltaic; National Guidelines; Fire Department; FE-analysis; TASEF; Solceller; Nationella Riktlinjer; Räddningstjänst; FE-analys; TASEF;

    Abstract : The global use of energy increases every day and to meet the growing demand, energy sources are constantly being developed to become more efficient and reliable. During the last decade, the global solar photovoltaics (PV) capacity has increased every year and in 2017, solar PV was the global leading power source of renewable energy. READ MORE

  3. 7. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
    Keywords : Business and Economics;

    Abstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE

  4. 8. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  5. 9. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Gianina Vulpe; [2022]
    Keywords : Nation branding; national identity; critical discourse analysis; discursive practice; social practice; Moldova;

    Abstract : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. READ MORE

  6. 10. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Gemma Vangeel; [2022]
    Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE